2025
Jerk N Rum
Develop a vibrant and inclusive brand identity for a Caribbean food catering business, using bold graphics and design elements that appeal to a diverse audience while capturing the warmth and richness of Caribbean cuisine.
Packaging
Brand Identity
Overview
Jerk n Rum is a dynamic start-up bringing the heat and heart of Afro-Caribbean street food to UK audiences. They needed a bold, authentic brand identity that would not only capture the rich cultural essence of their cuisine, but also make a memorable impact across physical and digital touchpoints, from street markets to social feeds.
Project Scope: Visual Identity, Packaging design, Print & Digital Marketing, Vehicle Grpahics, Business R&D
Jerk n Rum is a dynamic startup celebrating the vibrant flavours and culture of Afro-Caribbean cuisine. They approached me to create a full-fledged brand identity that not only encapsulates their authentic culinary offerings but also establishes a memorable and professional presence in the market.
Project Scope:
Logo Design: Developed a unique brand mark inspired by Afro-Caribbean cultural motifs, evoking warmth, boldness, and authenticity.
Brand Guidelines: Delivered a comprehensive document outlining logo usage, typography, colour palette, and design principles to ensure consistency across all touchpoints.
Packaging Design: Designed vibrant and culturally resonant packaging that enhances shelf appeal while reflecting the brand's essence.
Van Illustrations & Wrap Design: Created eye-catching van graphics to serve as mobile billboards, extending the brand’s visibility on the go.
Marketing Collateral: Designed promotional materials, including flyers and posters, to support events and outreach efforts.
Social Media Assets: Developed visually engaging templates and posts to enhance digital presence and connect with the target audience.
Problem
Milton Keynes was missing something…
The soul and spice of Afro-Caribbean cuisine.
The Jerk N Rum brand was going to change that.
Despite its growing food scene, Milton Keynes lacked a dedicated takeaway serving authentic Afro-Caribbean food. The client recognised a gap — not just in flavour, but in experience. Jerk n Rum was born from a passion to deliver more than just a meal. The goal was to create a brand that serves bold, crave-worthy dishes with quality, consistency, and cultural pride — all wrapped in a vibrant, memorable identity that stands out both on the street and online.
Jerk N Rum needed a standout brand in a highly competitive street food market. The challenge was to capture the vibrancy and authenticity of Afro-Caribbean culture in a visual identity that could match the recognisability and consistency of big brands like McDonald’s, but with soul.
Project goals:
Create a bold, culturally rich visual identity
Design a system adaptable across physical and digital touchpoints
Engage a younger, visually driven audience on social media
Help the brand stand out at crowded events and markets
Brainstorming and ideation process:
I began with cultural research, drawing inspiration from Caribbean street art, textile patterns, island music, and traditional food presentations. I explored ways to translate those textures and rhythms into colour palettes, typography, and illustration styles. Moodboards, sketches, and visual experiments helped refine the direction.
Solution
This was a full, standalone brand development project, but the assets were designed with future campaigns in mind that allow for scalable and flexible for long-term growth.
Channel-specific design:
Instagram, TikTok, and Facebook – Reels, stories, countdowns, and promos
Physical events – Branded banners, posters, and stand setups
Packaging – Takeaway boxes, food wraps, labels
Van branding – Full vehicle wrap with custom Afro-Caribbean-inspired illustrations
Maintaining a consistent visual identity:
The brand guidelines ensured visual consistency across all channels, from colour usage and illustration style to font hierarchy and tone of voice. A modular design system allowed for adaptability without losing brand recognition.
Adapting to time, budget, or creative constraints:
Working with a start-up meant being resourceful. I created reusable design templates and prioritized high-impact visuals. The van wrap, for example, was illustrated in a way that allowed scale without expensive print complexity.
More Works
©2024
2025
Jerk N Rum
Develop a vibrant and inclusive brand identity for a Caribbean food catering business, using bold graphics and design elements that appeal to a diverse audience while capturing the warmth and richness of Caribbean cuisine.
Packaging
Brand Identity
Overview
Jerk n Rum is a dynamic start-up bringing the heat and heart of Afro-Caribbean street food to UK audiences. They needed a bold, authentic brand identity that would not only capture the rich cultural essence of their cuisine, but also make a memorable impact across physical and digital touchpoints, from street markets to social feeds.
Project Scope: Visual Identity, Packaging design, Print & Digital Marketing, Vehicle Grpahics, Business R&D
Jerk n Rum is a dynamic startup celebrating the vibrant flavours and culture of Afro-Caribbean cuisine. They approached me to create a full-fledged brand identity that not only encapsulates their authentic culinary offerings but also establishes a memorable and professional presence in the market.
Project Scope:
Logo Design: Developed a unique brand mark inspired by Afro-Caribbean cultural motifs, evoking warmth, boldness, and authenticity.
Brand Guidelines: Delivered a comprehensive document outlining logo usage, typography, colour palette, and design principles to ensure consistency across all touchpoints.
Packaging Design: Designed vibrant and culturally resonant packaging that enhances shelf appeal while reflecting the brand's essence.
Van Illustrations & Wrap Design: Created eye-catching van graphics to serve as mobile billboards, extending the brand’s visibility on the go.
Marketing Collateral: Designed promotional materials, including flyers and posters, to support events and outreach efforts.
Social Media Assets: Developed visually engaging templates and posts to enhance digital presence and connect with the target audience.
Problem
Milton Keynes was missing something…
The soul and spice of Afro-Caribbean cuisine.
The Jerk N Rum brand was going to change that.
Despite its growing food scene, Milton Keynes lacked a dedicated takeaway serving authentic Afro-Caribbean food. The client recognised a gap — not just in flavour, but in experience. Jerk n Rum was born from a passion to deliver more than just a meal. The goal was to create a brand that serves bold, crave-worthy dishes with quality, consistency, and cultural pride — all wrapped in a vibrant, memorable identity that stands out both on the street and online.
Jerk N Rum needed a standout brand in a highly competitive street food market. The challenge was to capture the vibrancy and authenticity of Afro-Caribbean culture in a visual identity that could match the recognisability and consistency of big brands like McDonald’s, but with soul.
Project goals:
Create a bold, culturally rich visual identity
Design a system adaptable across physical and digital touchpoints
Engage a younger, visually driven audience on social media
Help the brand stand out at crowded events and markets
Brainstorming and ideation process:
I began with cultural research, drawing inspiration from Caribbean street art, textile patterns, island music, and traditional food presentations. I explored ways to translate those textures and rhythms into colour palettes, typography, and illustration styles. Moodboards, sketches, and visual experiments helped refine the direction.
Solution
This was a full, standalone brand development project, but the assets were designed with future campaigns in mind that allow for scalable and flexible for long-term growth.
Channel-specific design:
Instagram, TikTok, and Facebook – Reels, stories, countdowns, and promos
Physical events – Branded banners, posters, and stand setups
Packaging – Takeaway boxes, food wraps, labels
Van branding – Full vehicle wrap with custom Afro-Caribbean-inspired illustrations
Maintaining a consistent visual identity:
The brand guidelines ensured visual consistency across all channels, from colour usage and illustration style to font hierarchy and tone of voice. A modular design system allowed for adaptability without losing brand recognition.
Adapting to time, budget, or creative constraints:
Working with a start-up meant being resourceful. I created reusable design templates and prioritized high-impact visuals. The van wrap, for example, was illustrated in a way that allowed scale without expensive print complexity.
More Works
©2024
2025
Jerk N Rum
Develop a vibrant and inclusive brand identity for a Caribbean food catering business, using bold graphics and design elements that appeal to a diverse audience while capturing the warmth and richness of Caribbean cuisine.
Packaging
Brand Identity
Overview
Jerk n Rum is a dynamic start-up bringing the heat and heart of Afro-Caribbean street food to UK audiences. They needed a bold, authentic brand identity that would not only capture the rich cultural essence of their cuisine, but also make a memorable impact across physical and digital touchpoints, from street markets to social feeds.
Project Scope: Visual Identity, Packaging design, Print & Digital Marketing, Vehicle Grpahics, Business R&D
Jerk n Rum is a dynamic startup celebrating the vibrant flavours and culture of Afro-Caribbean cuisine. They approached me to create a full-fledged brand identity that not only encapsulates their authentic culinary offerings but also establishes a memorable and professional presence in the market.
Project Scope:
Logo Design: Developed a unique brand mark inspired by Afro-Caribbean cultural motifs, evoking warmth, boldness, and authenticity.
Brand Guidelines: Delivered a comprehensive document outlining logo usage, typography, colour palette, and design principles to ensure consistency across all touchpoints.
Packaging Design: Designed vibrant and culturally resonant packaging that enhances shelf appeal while reflecting the brand's essence.
Van Illustrations & Wrap Design: Created eye-catching van graphics to serve as mobile billboards, extending the brand’s visibility on the go.
Marketing Collateral: Designed promotional materials, including flyers and posters, to support events and outreach efforts.
Social Media Assets: Developed visually engaging templates and posts to enhance digital presence and connect with the target audience.
Problem
Milton Keynes was missing something…
The soul and spice of Afro-Caribbean cuisine.
The Jerk N Rum brand was going to change that.
Despite its growing food scene, Milton Keynes lacked a dedicated takeaway serving authentic Afro-Caribbean food. The client recognised a gap — not just in flavour, but in experience. Jerk n Rum was born from a passion to deliver more than just a meal. The goal was to create a brand that serves bold, crave-worthy dishes with quality, consistency, and cultural pride — all wrapped in a vibrant, memorable identity that stands out both on the street and online.
Jerk N Rum needed a standout brand in a highly competitive street food market. The challenge was to capture the vibrancy and authenticity of Afro-Caribbean culture in a visual identity that could match the recognisability and consistency of big brands like McDonald’s, but with soul.
Project goals:
Create a bold, culturally rich visual identity
Design a system adaptable across physical and digital touchpoints
Engage a younger, visually driven audience on social media
Help the brand stand out at crowded events and markets
Brainstorming and ideation process:
I began with cultural research, drawing inspiration from Caribbean street art, textile patterns, island music, and traditional food presentations. I explored ways to translate those textures and rhythms into colour palettes, typography, and illustration styles. Moodboards, sketches, and visual experiments helped refine the direction.
Solution
This was a full, standalone brand development project, but the assets were designed with future campaigns in mind that allow for scalable and flexible for long-term growth.
Channel-specific design:
Instagram, TikTok, and Facebook – Reels, stories, countdowns, and promos
Physical events – Branded banners, posters, and stand setups
Packaging – Takeaway boxes, food wraps, labels
Van branding – Full vehicle wrap with custom Afro-Caribbean-inspired illustrations
Maintaining a consistent visual identity:
The brand guidelines ensured visual consistency across all channels, from colour usage and illustration style to font hierarchy and tone of voice. A modular design system allowed for adaptability without losing brand recognition.
Adapting to time, budget, or creative constraints:
Working with a start-up meant being resourceful. I created reusable design templates and prioritized high-impact visuals. The van wrap, for example, was illustrated in a way that allowed scale without expensive print complexity.
More Works
©2024