Man Running
Man Running

2024

Freewheel

Freewheel.co.uk is a leading UK-based cycling e-commerce platform offering premium products from top cycling brands.

Social Media

Email Marketing

Overview

With a unique mission to support local bike shops through a national digital storefront, Freewheel blends convenience with community in a growing online market.

Project Scope: Social Media Marketing, Email Marketing, Brand Campaigns

Freewheel connects everyday cyclists, commuters, and enthusiasts with a broad range of bikes, apparel, and components, while reinforcing the value of local independent bike shops. The platform serves a digitally savvy audience seeking both value and expertise, and frequently runs offers and campaigns aligned with major cycling brands.


Project Scope:
As a Digital Designer working across Freewheel’s e-commerce and marketing efforts, my role included:


  • Designing 5–6 weekly promotional banners in multiple responsive sizes

  • Supporting brand campaigns with extended visual assets

  • Creating email marketing graphics and layouts

  • Designing social media content, including motion graphics

  • Producing short-form promotional videos, occasionally shot and edited in-house

Woman In The Garden

Problem

Freewheel needed consistent, high-impact digital content to support its weekly offers, keep the site visually fresh, and drive engagement across marketing channels. With frequent brand promotions and tight creative timelines, there was a need for an efficient yet flexible design system.

What were the project goals?


  • Deliver attention-grabbing, on-brand banner designs for each new weekly offer

  • Support larger seasonal or partner campaigns with cross-channel visuals

  • Strengthen Freewheel’s brand identity through creative, relevant content

  • Build more engaging social content with video and motion graphics


How did you brainstorm or generate ideas?


Each design cycle began with a meeting with the marketing team to align on the focus offers, messaging, and any partner brand requirements. I would then draft visual directions that suited both the offer and the Freewheel brand. For video content, this often involved ideating simple storyboards, scouting shoot locations, and planning content that blended lifestyle footage with bold typography.


How did this project help you grow as a designer?


This role taught me how to manage volume and variety without compromising creativity. I developed sharper technical skills in responsive design and motion graphics, while gaining hands-on experience in video production. Balancing brand requirements with evolving visual styles helped me become more adaptive, fast, and versatile as a designer.

Man Riding EV
Woman Running

Solution

Most offers were standalone promotions, but some were extensions of larger seasonal campaigns. In those instances, I aligned my work with broader brand guidelines and campaign goals to ensure consistency across all touchpoints.

Creating design assets for different channels


  • Website banners (multiple resolutions for desktop, tablet, and mobile)

  • Email newsletters (hero graphics, promotional blocks, and product features)

  • Social media – Instagram, Facebook, and Twitter (static graphics and motion-based assets)

  • Short-form video content – For paid and organic social campaigns, showcasing product, lifestyle, and offer-driven messaging


How did you maintain a consistent visual identity across various assets?


I worked within an evolving brand framework that balanced flexibility with clarity. While offer banners needed to reflect individual brand aesthetics (e.g., Saracen, Genesis), I maintained consistency through typography, layout structure, and colour use that anchored all designs within the Freewheel look and feel.


How did you adapt to time, budget, or creative constraints?


The fast-paced nature of weekly promotions required streamlined workflows. I used scalable templates for key layouts but customised each one to feel fresh and tailored. For video content, I often managed small-scale shoots solo, using lightweight gear and efficient editing workflows to deliver polished, engaging results with minimal overhead.


Show examples of the design in a public space or at an event:


  • Homepage banners were live across Freewheel.co.uk during sales, campaigns, and weekly offers—acting as primary conversion drivers.

  • Email graphics reached a broad audience through Freewheel’s newsletter campaigns and often mirrored the weekly visual themes.


More Works

©2024

Man Running
Man Running

2024

Freewheel

Freewheel.co.uk is a leading UK-based cycling e-commerce platform offering premium products from top cycling brands.

Social Media

Email Marketing

Overview

With a unique mission to support local bike shops through a national digital storefront, Freewheel blends convenience with community in a growing online market.

Project Scope: Social Media Marketing, Email Marketing, Brand Campaigns

Freewheel connects everyday cyclists, commuters, and enthusiasts with a broad range of bikes, apparel, and components, while reinforcing the value of local independent bike shops. The platform serves a digitally savvy audience seeking both value and expertise, and frequently runs offers and campaigns aligned with major cycling brands.


Project Scope:
As a Digital Designer working across Freewheel’s e-commerce and marketing efforts, my role included:


  • Designing 5–6 weekly promotional banners in multiple responsive sizes

  • Supporting brand campaigns with extended visual assets

  • Creating email marketing graphics and layouts

  • Designing social media content, including motion graphics

  • Producing short-form promotional videos, occasionally shot and edited in-house

Woman In The Garden

Problem

Freewheel needed consistent, high-impact digital content to support its weekly offers, keep the site visually fresh, and drive engagement across marketing channels. With frequent brand promotions and tight creative timelines, there was a need for an efficient yet flexible design system.

What were the project goals?


  • Deliver attention-grabbing, on-brand banner designs for each new weekly offer

  • Support larger seasonal or partner campaigns with cross-channel visuals

  • Strengthen Freewheel’s brand identity through creative, relevant content

  • Build more engaging social content with video and motion graphics


How did you brainstorm or generate ideas?


Each design cycle began with a meeting with the marketing team to align on the focus offers, messaging, and any partner brand requirements. I would then draft visual directions that suited both the offer and the Freewheel brand. For video content, this often involved ideating simple storyboards, scouting shoot locations, and planning content that blended lifestyle footage with bold typography.


How did this project help you grow as a designer?


This role taught me how to manage volume and variety without compromising creativity. I developed sharper technical skills in responsive design and motion graphics, while gaining hands-on experience in video production. Balancing brand requirements with evolving visual styles helped me become more adaptive, fast, and versatile as a designer.

Man Riding EV
Woman Running

Solution

Most offers were standalone promotions, but some were extensions of larger seasonal campaigns. In those instances, I aligned my work with broader brand guidelines and campaign goals to ensure consistency across all touchpoints.

Creating design assets for different channels


  • Website banners (multiple resolutions for desktop, tablet, and mobile)

  • Email newsletters (hero graphics, promotional blocks, and product features)

  • Social media – Instagram, Facebook, and Twitter (static graphics and motion-based assets)

  • Short-form video content – For paid and organic social campaigns, showcasing product, lifestyle, and offer-driven messaging


How did you maintain a consistent visual identity across various assets?


I worked within an evolving brand framework that balanced flexibility with clarity. While offer banners needed to reflect individual brand aesthetics (e.g., Saracen, Genesis), I maintained consistency through typography, layout structure, and colour use that anchored all designs within the Freewheel look and feel.


How did you adapt to time, budget, or creative constraints?


The fast-paced nature of weekly promotions required streamlined workflows. I used scalable templates for key layouts but customised each one to feel fresh and tailored. For video content, I often managed small-scale shoots solo, using lightweight gear and efficient editing workflows to deliver polished, engaging results with minimal overhead.


Show examples of the design in a public space or at an event:


  • Homepage banners were live across Freewheel.co.uk during sales, campaigns, and weekly offers—acting as primary conversion drivers.

  • Email graphics reached a broad audience through Freewheel’s newsletter campaigns and often mirrored the weekly visual themes.


More Works

©2024

Man Running
Man Running

2024

Freewheel

Freewheel.co.uk is a leading UK-based cycling e-commerce platform offering premium products from top cycling brands.

Social Media

Email Marketing

Overview

With a unique mission to support local bike shops through a national digital storefront, Freewheel blends convenience with community in a growing online market.

Project Scope: Social Media Marketing, Email Marketing, Brand Campaigns

Freewheel connects everyday cyclists, commuters, and enthusiasts with a broad range of bikes, apparel, and components, while reinforcing the value of local independent bike shops. The platform serves a digitally savvy audience seeking both value and expertise, and frequently runs offers and campaigns aligned with major cycling brands.


Project Scope:
As a Digital Designer working across Freewheel’s e-commerce and marketing efforts, my role included:


  • Designing 5–6 weekly promotional banners in multiple responsive sizes

  • Supporting brand campaigns with extended visual assets

  • Creating email marketing graphics and layouts

  • Designing social media content, including motion graphics

  • Producing short-form promotional videos, occasionally shot and edited in-house

Woman In The Garden

Problem

Freewheel needed consistent, high-impact digital content to support its weekly offers, keep the site visually fresh, and drive engagement across marketing channels. With frequent brand promotions and tight creative timelines, there was a need for an efficient yet flexible design system.

What were the project goals?


  • Deliver attention-grabbing, on-brand banner designs for each new weekly offer

  • Support larger seasonal or partner campaigns with cross-channel visuals

  • Strengthen Freewheel’s brand identity through creative, relevant content

  • Build more engaging social content with video and motion graphics


How did you brainstorm or generate ideas?


Each design cycle began with a meeting with the marketing team to align on the focus offers, messaging, and any partner brand requirements. I would then draft visual directions that suited both the offer and the Freewheel brand. For video content, this often involved ideating simple storyboards, scouting shoot locations, and planning content that blended lifestyle footage with bold typography.


How did this project help you grow as a designer?


This role taught me how to manage volume and variety without compromising creativity. I developed sharper technical skills in responsive design and motion graphics, while gaining hands-on experience in video production. Balancing brand requirements with evolving visual styles helped me become more adaptive, fast, and versatile as a designer.

Man Riding EV
Woman Running

Solution

Most offers were standalone promotions, but some were extensions of larger seasonal campaigns. In those instances, I aligned my work with broader brand guidelines and campaign goals to ensure consistency across all touchpoints.

Creating design assets for different channels


  • Website banners (multiple resolutions for desktop, tablet, and mobile)

  • Email newsletters (hero graphics, promotional blocks, and product features)

  • Social media – Instagram, Facebook, and Twitter (static graphics and motion-based assets)

  • Short-form video content – For paid and organic social campaigns, showcasing product, lifestyle, and offer-driven messaging


How did you maintain a consistent visual identity across various assets?


I worked within an evolving brand framework that balanced flexibility with clarity. While offer banners needed to reflect individual brand aesthetics (e.g., Saracen, Genesis), I maintained consistency through typography, layout structure, and colour use that anchored all designs within the Freewheel look and feel.


How did you adapt to time, budget, or creative constraints?


The fast-paced nature of weekly promotions required streamlined workflows. I used scalable templates for key layouts but customised each one to feel fresh and tailored. For video content, I often managed small-scale shoots solo, using lightweight gear and efficient editing workflows to deliver polished, engaging results with minimal overhead.


Show examples of the design in a public space or at an event:


  • Homepage banners were live across Freewheel.co.uk during sales, campaigns, and weekly offers—acting as primary conversion drivers.

  • Email graphics reached a broad audience through Freewheel’s newsletter campaigns and often mirrored the weekly visual themes.


More Works

©2024